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B2B brand management

TextPublication details: Berlin: Springer, 2006Description: xvi, 357 pISBN: 9783540253600; 3540253602Subject(s): Marketing | Brand name products | Product brandingDDC classification: 658.827 KOT

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Non-Fiction	Management	658.827 KOT (Browse shelf(Opens below))		Available		20461

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Previous	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KEL Strategic brand management : building, measuring, and managing brand equity	658.827 KOT B2B brand management	658.827 MAT Product and brand management : text and cases	658.827 WHE Designing brand identity : an essential guide for the whole branding team	658.83 AAK Marketing research	Next

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