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Marketing of high-technology products and innovations

By: Mohr, JakkiContributor(s): Sengupta, Sanjit | Slater, StanleyMaterial type: Text

TextPublication details: Noida: Pearson India Education Services, 2015Edition: 3rd edDescription: 542 pISBN: 9789332536623Subject(s): Marketing Management | Marketing innovations | Marketing communicationsDDC classification: 658.81 MOH

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Non-Fiction	Management	658.81 MOH (Browse shelf(Opens below))		Available		38171
Donated Books	School of Management	Non-Fiction		658.4063 MOH (Browse shelf(Opens below))		Available		D710

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Previous	658.4063 JOH Medici effect : what elephant and epidemics can teach us about innovation	658.4063 KEL Art of innovation : lessons in creativity from IDEO, America's leading design firm	658.4063 MAR Design of business : why design thinking is the next competitive advantage	658.4063 MOH Marketing of high-technology products and innovations	658.4063 MUL Design thinking for dummies	658.4063 RAD Jugaad Innovation :	658.4063 ROB Power of little ideas : a low-risk, high-reward approach to innovation = a third way to innovate for market success	Next

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