Involvement and reference group influence - Vol. 2
Material type: TextSeries: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Description: xxxiii, 300 pISBN: 9789352808236Subject(s): Consumer products | Consumer response | InnovationsDDC classification: 658.834 PRIItem type | Current library | Shelving location | Call number | Materials specified | Vol info | Status | Date due | Barcode |
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Management Books | Presidency University Library | Management | 658.834 PRI (Browse shelf(Opens below)) | Vol. 2 | Available | 43980 |
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