Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors - Vol. 5

By: MacInnis, Debbie [Editor]Contributor(s): Schmitt, Bernd [Contributor] | Sheth, Jagdish N [Series Editor] | Thomson, Matthew [Contributor]Material type: TextTextSeries: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Description: xxi, 399 pISBN: 9789352808236Subject(s): Branding | Consumer behaviour | Consumer information processingDDC classification: 658.834 MAC
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