Political marketing : the political marketing mix: strategy and implementation - Vol. 2

By: Baines, Paul R [Editor]Material type: TextTextSeries: Sage Library in Marketing ; Vol. 1-3Publication details: London: Sage Publications Ltd., 2011Description: vi, 401 pISBN: 9781849207843Subject(s): Political advertising | Political marketing | Voter behaviorDDC classification: 324.7 BAI
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