Marketing of services : retailing and health care - Vol. 7

By: Mathwick, Charla [Editor]Contributor(s): Goldsmith, J. Ronald E [Contributor] | Gombeski, William [Contributor] | Grewal, Dhruv [Contributor] | Martin, Neale [Editor] | McGoldrick, Peter [Contributor] | Roggeveen, Anne L [] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Publication details: London: Sage Publications Ltd., 2011Description: xxxviii, 250 pISBN: 9788132105176Subject(s): Marketing | Marketing researchDDC classification: 658.80092 MAT
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.80092 MAT (Browse shelf(Opens below)) Vol. 7 Available 44329

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