Services marketing : integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, AjayMaterial type: TextTextPublication details: New Delhi: McGraw Hill Education (India) Private Limited, 2016Edition: 6th edDescription: xxxi, 711 pISBN: 9781259026812; 1259026817Subject(s): Service marketingDDC classification: 658.8 ZEI
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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Management Books Presidency University Library
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