Advertising management : includes sales promotion
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TextPublication details: New Delhi: Oxford University Press, 2012Edition: 2nd edDescription: xxi, 651 pISBN: 0198074123; 9780198074120Subject(s): Advertising | Advertising Management | IndiaDDC classification: 659.1 JET
| Item type | Current library | Shelving location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Management Books | Presidency University Library | Management | 659.1 JET (Browse shelf(Opens below)) | Available | 55339 |
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| 659.1 HAM Advertising and media research | 659.1 HAM Advertising and media research | 659.1 JEF Advertising | 659.1 JET Advertising management : includes sales promotion | 659.1 MOR Advertising and IMC : principles and practice | 659.1 NAR Advertising, selling and promotion | 659.1 RAM Advertising, brands and consumer behaviour : the Indian context |
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