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Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models - Vol. 1

by Huber, Joel [Editor] | Alpert, Mark I [Contributor] | Jagdish N. Sheth [Series Editor] | Kahn, Barbara E [Contributor] | Kellaris, James J [Contributor].

Series: Legends in consumer behaviour - Morris B. Holbrook ; Vol. 1-15Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8342 HUB.

Research methodology : conjoint analysis, multidimensional scaling, and related techniques - Vol. 1

by Agarwal, James [Editor] | DeSarbo, Wayne S [Contributor] | Huber, Joel [Contributor] | Jain, Arun K [Contributor] | Rao, Vithala R [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 AGA.

Marketing research - Vol. 6

by Huber, Joel [Editor] | Malhotra, Naresh K [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 6Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 HUB.

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