Involvement and reference group influence - Vol. 2

By: Priester, Joseph R [Editor]Contributor(s): Kardes, Franck [Contributor] | Sheth, Jagdish N [Series Editor] | Zaichkowsky, Judy [Contributor]Material type: TextTextSeries: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Description: xxxiii, 300 pISBN: 9789352808236Subject(s): Consumer products | Consumer response | InnovationsDDC classification: 658.834 PRI
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.834 PRI (Browse shelf(Opens below)) Vol. 2 Available 43980

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