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Managerial marketing : the early years - Vol. 5

by Uslay, Can [Editor] | Balaji C. Krishnan [Series Editor] | Chandy, Rajesh [Contributor] | Frazier, Gary L [Contributor] | Kohli, Ajay K [Contributor] | Malhotra, Naresh K [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 USL.

Strategic marketing : organizational orientation and capabilities - Vol. 4

by Webster, Frederick [Editor] | Hult, G. Tomas M [Contributor] | Kohli, Ajay K [Contributor] | Kotler, Philip [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - George S. Day ; Vol. 1-7Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd. 2016Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 WEB.

Marketing theory - Vol. 5

by Yadav, Manjit S [Editor] | Kohli, Ajay K [Contributor] | Deshpande, Rohit [Contributor] | Jaworski, Bernard J [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Gerald Zaltman ; Vol. 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 YAD.

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