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Marketing research : an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida: Pearson India Education Services, 2016Availability: Items available for loan: Presidency University Library (9) . Not available: Checked out (1). Location(s): Management Call number: 658.83 MAL.

Marketing research : an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 6Material type: Text Text Publication details: 2011 Pearson Education India Availability: Items available for loan: Presidency University Library (1) . Location(s): Call number: 658.83 MAL.

Marketing research : an applied orientation

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text Publication details: Noida: Pearson India Education Services., 2022Availability: Items available for loan: Presidency University Library (5) . Location(s): Call number: 658.83 MAL.

Essentials of marketing research : a hands-on orientation

by Malhotra, Naresh K.

Material type: Text Text Publication details: Noida: Pearson India Education Services Pvt. Ltd., 2019Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.83 MAL.

Legal considerations applying to consumer decision making and purchase behavior - part 2 - Vol. 7

by Johar, Gita V [Editor] | Craig, C. Samuel [Contributor] | Malhotra, Naresh K [Contributor] | Sheth, Jagdish N [Editor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 JOH.

Marketing research and modelling - Vol. 7

by Rao, Vithala R [Editor] | Malhotra, Naresh K [Contributor] | Moskowitz, Howard R [Contributor] | Sheth, Jagdish N [Series Editor] | Steckel, Joel H [Contributor].

Series: Legends in Marketing - Yoram (Jerry) Wind ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAO.

Managerial marketing : the early years - Vol. 5

by Uslay, Can [Editor] | Balaji C. Krishnan [Series Editor] | Chandy, Rajesh [Contributor] | Frazier, Gary L [Contributor] | Kohli, Ajay K [Contributor] | Malhotra, Naresh K [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 USL.

Strategic marketing and innovation - Vol. 2

by Hult, Tomas [Editor] | Calantone, Roger J [Contributor] | Kotler, Philip [Contributor] | Malhotra, Naresh K [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Strategic Marketing - Rajan Varadarajan ; Vol. 1-5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2018Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 HUL.

Consumer behavior : attitude, intention, and choice behavior - Vol. 4

by Malhotra, Naresh K | Brucks, Merrie L [Contributor] | Hoyer, Wayne D [Contributor] | King, Tracey M [Editor] | Maclnnis, Debbie [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MAL.

Marketing research - Vol. 6

by Huber, Joel [Editor] | Malhotra, Naresh K [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 6Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 HUB.

Review of marketing research, vol. 2

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi : PHI Learning Private Limited, 2007Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 MAL.

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