Price-quality-value relationship - Vol. 3

By: Grewal, Dhruv [Editor]Contributor(s): Roggeveen, Anne L [Editor] | Rao, Akshay R [Contributor] | Urbany, Joel E [Contributor] | Zeinthaml, Valarie A [Contributor] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in marketing : Kent B. Monroe ; Vol. 3Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Description: xxxv, 341ISBN: 9788132105183Subject(s): Marketing | Consumer behavior | Marketing - Management | Marketing strategy, MacromarketingDDC classification: 658.80092 GRE
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.80092 GRE (Browse shelf(Opens below)) Vol. 3 Available 44774

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