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Marketing of services : retailing and health care - Vol. 7

by Mathwick, Charla [Editor] | Goldsmith, J. Ronald E [Contributor] | Gombeski, William [Contributor] | Grewal, Dhruv [Contributor] | Martin, Neale [Editor] | McGoldrick, Peter [Contributor] | Roggeveen, Anne L [] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MAT.

Price-quality-value relationship - Vol. 3

by Grewal, Dhruv [Editor] | Roggeveen, Anne L [Editor] | Rao, Akshay R [Contributor] | Urbany, Joel E [Contributor] | Zeinthaml, Valarie A [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Kent B. Monroe ; Vol. 3Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 GRE.

Retailing : store and customer level - Vol. 2

by Levy, Michael [Editor] | Grewal, Dhruv [Contributor] | Karande, Kiran [Contributor] | Roggeveen, Anne L [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : V. Kumar ; Vol. 2Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 LEV.

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