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		Using qualitative research in advertising : strategies, techniques, and applications by Morrison, Margaret A \| Haley, Eric \| Sheehan, Kim Bartel \| Taylor, Ronald E. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage publications India Pvt. Ltd, 2012Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1072 MOR. Place hold Log in to add tags Add to cart (remove)
		Controversies in contemporary advertising by Sheehan, Kim Bartel. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Sage Publications, 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.1 SHE. Place hold Log in to add tags Add to cart (remove)
		Advertising media planning : a brand management approach by Kelley, Larry D \| Dobias, Lisa \| Koranda, David E \| Sheehan, Kim Bartel. Edition: 5th ed.Material type: Text Publication details: New York: Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 659.111 KEL. Place hold Log in to add tags Add to cart (remove)

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