Using qualitative research in advertising : strategies, techniques, and applications

By: Morrison, Margaret AContributor(s): Haley, Eric | Sheehan, Kim Bartel | Taylor, Ronald EMaterial type: TextTextPublication details: New Delhi: Sage publications India Pvt. Ltd, 2012Edition: 2nd edDescription: xv, 218 pISBN: 9781412987240Subject(s): Advertising--Research | Marketing research--Methodology | Qualitative researchDDC classification: 659.1072 MOR
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Management Books Presidency University Library
Management 659.1072 MOR (Browse shelf(Opens below)) Available 43478

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