Normal view MARC view ISBD view

Using qualitative research in advertising : strategies, techniques, and applications

Morrison, Margaret A.

Using qualitative research in advertising : strategies, techniques, and applications - 2nd ed. - New Delhi: Sage publications India Pvt. Ltd, 2012. - xv, 218 p.

ISBN: 9781412987240

Subjects--Topical Terms:
Advertising--Research
Marketing research--Methodology
Qualitative research

Dewey Class. No.: 659.1072 MOR

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)