Using qualitative research in advertising : (Record no. 33478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00690nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230117s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9781412987240 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1072 MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morrison, Margaret A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Using qualitative research in advertising : |
| Sub Title | strategies, techniques, and applications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Sage publications India Pvt. Ltd, |
| Date of publication, distribution, etc | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xv, 218 p. |
| 650 ## - Subject | |
| Subject | <a href="Advertising--Research">Advertising--Research</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing research--Methodology">Marketing research--Methodology</a> |
| 650 ## - Subject | |
| Subject | <a href="Qualitative research">Qualitative research</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Haley, Eric |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sheehan, Kim Bartel |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Taylor, Ronald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2023-01-02 | MPP House, Bangalore on 16-12-2022 | 1011 | 659.1072 MOR | 43478 | 2023-01-17 | 6032.02 | 2023-01-17 | Management Books |
