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Helping define the field and expand its horizons - Vol. 1 by Olson, Jerry C [Editor] | Christensen, Glenn L [Contributor] | Jacobs, Rick [Contributor] | Sheth, Jagdish N [Series Editor] | Zaltman, Gerald [Contributor]. Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 OLS.
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Fourth P : advertising and personal selling - Vol. 4 by Hoyer, Wayne D [Editor] | Mick, David Glen [Contributor] | Sheth, Jagdish N [Series Editor] | Solomon, Michael R [Contributor]. Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 HOY.
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Methods and measures : selected papers - Vol. 8 by Kuss, Alfred [Editor] | Heidig, Wibke [Contributor] | Mau, Gunnar [Contributor] | Mazursky, David [Contributor] | Sheth, Jagdish N | Silberer, Gunter [Contributor] | Tomczak, Torsten [Contributor] | Ullrich, Susanne Roth [Contributor]. Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 KUS.
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