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Helping define the field and expand its horizons - Vol. 1

by Olson, Jerry C [Editor] | Christensen, Glenn L [Contributor] | Jacobs, Rick [Contributor] | Sheth, Jagdish N [Series Editor] | Zaltman, Gerald [Contributor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 OLS.

Early years : attitudes, brand loyalty, and perceived risk - Vol. 2

by Kaplan, Leon B [Editor] | Buck, Meera J [Contributor] | Holbrook, Morris B [Contributor] | Hollander, Steven [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 KAP.

Early years : information overload and quality perception - Vol. 3

by Szybillo, George J [Editor] | Durairaj Maheswaran [Contributor] | Galak, Jeff [Contributor] | Haugtvedt, Curtis P [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 SZY.

Fourth P : advertising and personal selling - Vol. 4

by Hoyer, Wayne D [Editor] | Mick, David Glen [Contributor] | Sheth, Jagdish N [Series Editor] | Solomon, Michael R [Contributor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 HOY.

Pre-decision information accessing and behavioral process technology (BPT) - Vol. 5

by Jaccard, James J [Editor] | Brinberg, David [Contributor] | Herr, Paul M [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 JAC.

Legal considerations applying to consumer decision making and purchase behavior - part 1 - Vol. 6

by Morrin, Maureen Mimi [Editor] | Aradhna Krishna [Contributor] | Christensen, Glenn L [Contributor] | Sheth, Jagdish N [Series Editor] | Swann, Jerre B [Contributor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 MOR.

Legal considerations applying to consumer decision making and purchase behavior - part 2 - Vol. 7

by Johar, Gita V [Editor] | Craig, C. Samuel [Contributor] | Malhotra, Naresh K [Contributor] | Sheth, Jagdish N [Editor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 JOH.

Methods and measures : selected papers - Vol. 8

by Kuss, Alfred [Editor] | Heidig, Wibke [Contributor] | Mau, Gunnar [Contributor] | Mazursky, David [Contributor] | Sheth, Jagdish N | Silberer, Gunter [Contributor] | Tomczak, Torsten [Contributor] | Ullrich, Susanne Roth [Contributor].

Series: Legends in Consumer Behavior - Jacob Jacoby ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd. , 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.834 KUS.

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