Role of familiarity and knowledge in consumer behavior - Vol. 1
Material type: TextSeries: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Description: xlvi, 337 pISBN: 9789352808236Subject(s): Consumer information processing | Consumer judgement | Consumer knowledgeDDC classification: 658.834 MITItem type | Current library | Shelving location | Call number | Materials specified | Vol info | Status | Date due | Barcode |
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Management Books | Presidency University Library | Management | 658.834 MIT (Browse shelf(Opens below)) | Vol. 1 | Available | 43979 |
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