Role of familiarity and knowledge in consumer behavior - Vol. 1

By: Mita Sujan [Editor]Contributor(s): Brucks, Merrie [Contributor] | Rao, Akshay [Contributor] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Description: xlvi, 337 pISBN: 9789352808236Subject(s): Consumer information processing | Consumer judgement | Consumer knowledgeDDC classification: 658.834 MIT
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.834 MIT (Browse shelf(Opens below)) Vol. 1 Available 43979

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