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Consumer behavior and culture : consequences for global marketing and advertising

by Mooij, Marieke K. de.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications, Inc, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 MOO.

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Sensory marketing : an introduction

by Hulten, Bertil.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: SAGE Publications, Inc, 2020Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 HUL.

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