Results
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Processing of price information - Vol. 1 by Ofir, Chezy [Editor] | Morwitz, Vicki G [Contributor] | Sharma, Eesha [Contributor] | Winer, Russel S [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 1Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 OFI.
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Comparative price advertising - Vol. 2 by Bitta, Albert J. Della [Editor] | Blair, Edward A [Contributor] | Compeau, Larry D [Contributor] | Ram Krishnan [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 2Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 BIT.
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Price-quality-value relationship - Vol. 3 by Grewal, Dhruv [Editor] | Roggeveen, Anne L [Editor] | Rao, Akshay R [Contributor] | Urbany, Joel E [Contributor] | Zeinthaml, Valarie A [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 3Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 GRE.
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Price fairness - Vol. 4 by Xia, Lan [Editor] | Bolton, Lisa E [Contributor] | Campbell, Margaret C [Contributor] | Maxwell, Sarah [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 4Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 XIA.
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Research in consumer behavior - Vol. 5 by Kukar-Kinney, Monika [Editor] | Ridgway, Nancy M [Editor] | Beatty, Sharon E [Contributor] | Hirschman, Elizabeth C [Contributor] | Madhu Viswanathan [Contributor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 5Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KUK.
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Models, theory, and methods - Vol. 6 by Mazumdar, Tridib [Editor] | Raj, S. P [Contributor] | Winer, Russell S [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 6Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MAZ.
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Pricing management and practice - Vol. 7 by Yadav, Manjith S [Editor] | Bolton, Ruth N [Contributor] | Guiltinan, Joseph P [Contributor] | Smith, Gerald [Contributor] | Sheth, Jagdish N [Series Editor]. Series: Legends in marketing : Kent B. Monroe ; Vol. 7Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 YAD.
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