Brand strategy - Vol. 4

By: Patrick, Vanessa [Editor]Contributor(s): Ahluwalia, Rohini [Contributor] | Escalas, Jennifer Edson [Contributor] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in consumer behavior - C. Whan Park ; Vol. 1-5Publication details: New Delhi: Sage Publications India Pvt. Ltd., 2019Description: xxx, 295 pISBN: 9789352808236Subject(s): Branding | Managing feedbacks | Strategic brandingDDC classification: 658.834 PAT
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.834 PAT (Browse shelf(Opens below)) Vol. 4 Available 43982

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