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Customer relationship management : integrating marketing strategy and information technology

by Zikmund, William G | Gilbert, Faye W | Mcleod, JR., Raymond.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: Wiley India Pvt. Ltd., 2018Availability: Items available for loan: Presidency University Library (5) . Location(s): Management Call number: 658 ZIK.

Customer loyalty : concept, context and character

by Rai, Alok Kumar | Srivastava, Medha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai: McGraw Hill Education India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.812 RAI.

Loyalty management : from loyalty programs to customer experiences

by Morris, Evelyn [Editor].

Material type: Text Text Publication details: New York : Clanrye Internation., 2023Availability: Items available for loan: Presidency University Library (2) . Location(s): Management Call number: 658.812 MOR.

People powered : how communities can supercharge your business, brand, and teams

by Bacon, Jono | Diamandis, Peter H [Forwarder].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Dublin : Herper Collins Publishers, 2019Availability: Items available for loan: Presidency University Library (1) . Location(s): Humanities Call number: 658.8343 BAC.

Build your community : turn your connections into a powerful online community

by Millington, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow: Pearson Education Limited, 2021Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.812 MIL.

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