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Media planning and buying : principles and practice in the Indian context

Menon, Arpita

Media planning and buying : principles and practice in the Indian context - Chennai: McGraw Hill Education India Pvt. Ltd., 2019. - xvi, 345 p.

ISBN: 9780070147607 0070147604

Subjects--Topical Terms:
Advertising
Media planning
Media strategy

Dewey Class. No.: 659.111 MEN

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