Media planning and buying : principles and practice in the Indian context

By: Menon, ArpitaMaterial type: TextTextPublication details: Chennai: McGraw Hill Education India Pvt. Ltd., 2019Description: xvi, 345 pISBN: 9780070147607; 0070147604Subject(s): Advertising | Media planning | Media strategyDDC classification: 659.111 MEN
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Non-Fiction Management 659.111 MEN (Browse shelf(Opens below)) Available 37540

There are no comments on this title.

to post a comment.

© Copyright 2017 by Presidency University. All Rights Reserved.