Normal view MARC view ISBD view

Media planning and buying : (Record no. 17211)

MARC details
000 -LEADER
fixed length control field	00543nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	221011s9999 xx 000 0 und d
020 ## - ISBN
International Standard Book Number	9780070147607
020 ## - ISBN
International Standard Book Number	0070147604
040 ## - CATALOGING SOURCE
Original cataloging agency	Presidency University Library
082 ## - DDC NUMBER
Classification number	659.111 MEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Menon, Arpita
245 #0 - TITLE STATEMENT
Title	Media planning and buying :
Sub Title	principles and practice in the Indian context
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Chennai:
Name of publisher, distributor, etc	McGraw Hill Education India Pvt. Ltd.,
Date of publication, distribution, etc	2019.
300 ## - PHYSICAL DESCRIPTION
Pages	xvi, 345 p.
650 ## - Subject
Subject	<a href="Advertising">Advertising</a>
650 ## - Subject
Subject	<a href="Media planning">Media planning</a>
650 ## - Subject
Subject	<a href="Media strategy">Media strategy</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Koha collection	Location (home branch)	Sublocation or collection (holding branch)	Shelving location	Date acquired	Source of acquisition	Inventory number	Koha full call number	Barcode (Accession No.)	Koha date last seen	Cost, replacement price	Price effective from	Koha item type
0 \| 0				Non-Fiction	Presidency University Library	Presidency University Library	Management	2022-05-10	Book Paradise, Bangalore on 06/05/2022	94417	659.111 MEN	37540	2022-05-14	870.00	2022-05-14	Management Books