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Customer loyalty : concept, context and character

Rai, Alok Kumar

Customer loyalty : concept, context and character - Chennai: McGraw Hill Education India Pvt. Ltd., 2017. - xvi, 304 p.

ISBN: 9789332902718 9332902712

Subjects--Topical Terms:
Customer relations
Customer relationship management
Retail industry - customer loyalty

Dewey Class. No.: 658.812 RAI

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