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Zaltman metaphor elicitation technique - Vol. 2

Coulter, Robin A.

Zaltman metaphor elicitation technique - Vol. 2 - New Delhi: SAGE Publications India Pvt. Ltd., 2018. - xxxiv, 309 p. - Legends in marketing : Gerald Zaltman Vol. 2 .

ISBN: 9789352806645

Subjects--Topical Terms:
Elicitation Technique
Innovation
Marketing Management
Marketing Theory
Social Change
Consumer Behavior
Marketing

Dewey Class. No.: 658.80092 COU

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