Zaltman metaphor elicitation technique - Vol. 2
Coulter, Robin A.
Zaltman metaphor elicitation technique - Vol. 2 - New Delhi: SAGE Publications India Pvt. Ltd., 2018. - xxxiv, 309 p. - Legends in marketing : Gerald Zaltman Vol. 2 .
9789352806645
Elicitation Technique
Innovation
Marketing Management
Marketing Theory
Social Change
Consumer Behavior
Marketing
658.80092 COU
Zaltman metaphor elicitation technique - Vol. 2 - New Delhi: SAGE Publications India Pvt. Ltd., 2018. - xxxiv, 309 p. - Legends in marketing : Gerald Zaltman Vol. 2 .
9789352806645
Elicitation Technique
Innovation
Marketing Management
Marketing Theory
Social Change
Consumer Behavior
Marketing
658.80092 COU