Zaltman metaphor elicitation technique - Vol. 2 (Record no. 34671)
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fixed length control field | 00888nam a2200301Ia 4500 |
005 - DATE & TIME | |
control field | 20230202165715.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230117s9999 xx 000 0 und d |
020 ## - ISBN | |
International Standard Book Number | 9789352806645 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Presidency University Library |
082 ## - DDC NUMBER | |
Classification number | 658.80092 COU |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Coulter, Robin A. |
Relator term | Editor |
245 #0 - TITLE STATEMENT | |
Title | Zaltman metaphor elicitation technique - Vol. 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | SAGE Publications India Pvt. Ltd., |
Date of publication, distribution, etc | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | xxxiv, 309 p. |
440 ## - Series Statement | |
Series Title | Legends in marketing : Gerald Zaltman |
Volume/sequential designation | Vol. 2 |
650 ## - Subject | |
Subject | <a href=" Elicitation Technique"> Elicitation Technique</a> |
650 ## - Subject | |
Subject | <a href=" Innovation"> Innovation</a> |
650 ## - Subject | |
Subject | <a href=" Marketing Management"> Marketing Management</a> |
650 ## - Subject | |
Subject | <a href=" Marketing Theory"> Marketing Theory</a> |
650 ## - Subject | |
Subject | <a href=" Social Change"> Social Change</a> |
650 ## - Subject | |
Subject | <a href="Consumer Behavior">Consumer Behavior</a> |
650 ## - Subject | |
Subject | <a href="Marketing">Marketing</a> |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Alladi Venkatesh |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Hirschman, Elizabeth C. |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Olsan, Jerry |
Relator term | Contributor |
700 ## - Added Entry Personal Name | |
Added Entry Personal Name | Sheth, Jagdish N. |
Relator term | Series Editor |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
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0 | 0 | Presidency University Library | Presidency University Library | Management | 2023-01-06 | MPP House, Bangalore on 16-12-2022 | Vol. 2 | 1011 | 658.80092 COU | 44737 | 2023-01-17 | 3735.00 | 2023-01-17 | Management Books |