Zaltman metaphor elicitation technique - Vol. 2 (Record no. 34671)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00888nam a2200301Ia 4500 |
| 005 - DATE & TIME | |
| control field | 20230202165715.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230117s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9789352806645 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.80092 COU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Coulter, Robin A. |
| Relator term | Editor |
| 245 #0 - TITLE STATEMENT | |
| Title | Zaltman metaphor elicitation technique - Vol. 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | SAGE Publications India Pvt. Ltd., |
| Date of publication, distribution, etc | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxxiv, 309 p. |
| 440 ## - Series Statement | |
| Series Title | Legends in marketing : Gerald Zaltman |
| Volume/sequential designation | Vol. 2 |
| 650 ## - Subject | |
| Subject | <a href=" Elicitation Technique"> Elicitation Technique</a> |
| 650 ## - Subject | |
| Subject | <a href=" Innovation"> Innovation</a> |
| 650 ## - Subject | |
| Subject | <a href=" Marketing Management"> Marketing Management</a> |
| 650 ## - Subject | |
| Subject | <a href=" Marketing Theory"> Marketing Theory</a> |
| 650 ## - Subject | |
| Subject | <a href=" Social Change"> Social Change</a> |
| 650 ## - Subject | |
| Subject | <a href="Consumer Behavior">Consumer Behavior</a> |
| 650 ## - Subject | |
| Subject | <a href="Marketing">Marketing</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Alladi Venkatesh |
| Relator term | Contributor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hirschman, Elizabeth C. |
| Relator term | Contributor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Olsan, Jerry |
| Relator term | Contributor |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Sheth, Jagdish N. |
| Relator term | Series Editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Koha full call number | Barcode (Accession No.) | Koha date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | Presidency University Library | Presidency University Library | Management | 2023-01-06 | MPP House, Bangalore on 16-12-2022 | Vol. 2 | 1011 | 658.80092 COU | 44737 | 2023-01-17 | 3735.00 | 2023-01-17 | Management Books |
