Zaltman metaphor elicitation technique - Vol. 2
Material type: TextSeries: Legends in marketing : Gerald Zaltman ; Vol. 2Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Description: xxxiv, 309 pISBN: 9789352806645Subject(s): Elicitation Technique | Innovation | Marketing Management | Marketing Theory | Social Change | Consumer Behavior | MarketingDDC classification: 658.80092 COUItem type | Current library | Shelving location | Call number | Materials specified | Vol info | Status | Date due | Barcode |
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Management Books | Presidency University Library | Management | 658.80092 COU (Browse shelf(Opens below)) | Vol. 2 | Available | 44737 |
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