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Marketing strategy : text and cases

Ferrell, O. C.

Marketing strategy : text and cases - 6th ed. - New Delhi: Cengage Learning India Pvt. Ltd, 2016. - xxiv, 587 p.

ISBN: 9788131531822 8131531821

Subjects--Topical Terms:
Marketing strategy

Dewey Class. No.: 658.8 FER

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