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Marketing strategy : text and cases

By: Ferrell, O. CContributor(s): Hartline, Michael DMaterial type: Text

TextPublication details: New Delhi: Cengage Learning India Pvt. Ltd, 2016Edition: 6th edDescription: xxiv, 587 pISBN: 9788131531822; 8131531821Subject(s): Marketing strategyDDC classification: 658.8 FER

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Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Non-Fiction	Management	658.8 FER (Browse shelf(Opens below))		Available		17539
Management Books	Presidency University Library	Non-Fiction	Management	658.8 FER (Browse shelf(Opens below))		Available		17540

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