Marketing strategy : (Record no. 8149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221011s9999 xx 000 0 und d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788131531822 |
| 020 ## - ISBN | |
| International Standard Book Number | 8131531821 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Presidency University Library |
| 082 ## - DDC NUMBER | |
| Classification number | 658.8 FER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Sub Title | text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Cengage Learning India Pvt. Ltd, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | xxiv, 587 p. |
| 650 ## - Subject | |
| Subject | <a href="Marketing strategy">Marketing strategy</a> |
| 700 ## - Added Entry Personal Name | |
| Added Entry Personal Name | Hartline, Michael D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Source of acquisition | Inventory number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha date last seen | Koha date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-12-06 | Book Paradise, Bengaluru on 30/11/2017 | 87100 | 4 | 658.8 FER | 17539 | 2023-06-16 | 2023-06-02 | 650.00 | 2021-09-03 | Management Books | |||
| 0 | 0 | 0 | Non-Fiction | Presidency University Library | Presidency University Library | Management | 2017-12-06 | Book Paradise, Bengaluru on 30/11/2017 | 87100 | 3 | 658.8 FER | 17540 | 2024-08-26 | 2024-06-12 | 650.00 | 2021-09-03 | Management Books |
