Advertising, brands and consumer behaviour : the Indian context
Material type: TextPublication details: New Delhi: Sage Publications India Pvt. Ltd., 2020Description: xiv, 270 pISBN: 9789353883928Subject(s): Sales promotion | Advertising | Consumer behaviourDDC classification: 659.1 RAMItem type | Current library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode |
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Management Books | Presidency University Library | Non-Fiction | Management | 659.1 RAM (Browse shelf(Opens below)) | Available | 36629 |
Browsing Presidency University Library shelves, Shelving location: Management, Collection: Non-Fiction Close shelf browser (Hides shelf browser)
659.1 JEF Advertising | 659.1 MOR Advertising and IMC : principles and practice | 659.1 NAR Advertising, selling and promotion | 659.1 RAM Advertising, brands and consumer behaviour : the Indian context | 659.1 SHA Advertising and integrated marketing communications | 659.111 MEN Media planning and buying : principles and practice in the Indian context | 659.144 HER Instagram for business for dummies |
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