Neuromarketing for dummies
Material type: TextPublication details: New Delhi: Wiley India Pvt. Ltd., 2014Description: xiv, 392 pISBN: 9788126544387Subject(s): Consumer behavior | Marketing--Psychological aspects | NeuromarketingDDC classification: 658.8342 GENItem type | Current library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode |
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Management Books | Presidency University Library | Management | 658.8342 GEN (Browse shelf(Opens below)) | Available | 47226 | |||
Management Books | Presidency University Library | Non-Fiction | Management | 658.8342 GEN (Browse shelf(Opens below)) | Available | 37223 |
Browsing Presidency University Library shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
658.8342 GAN 21st century consumers : a behavioural perspective | 658.8342 GAR Emotions - Vol. 3 | 658.8342 GEN Neuromarketing for dummies | 658.8342 GEN Neuromarketing for dummies | 658.8342 GER Meterialism and consumer culture questioning what matters in life - Vol. 3 | 658.8342 GOU Qualitative methods, part III : subjective personal introspection - Vol. 10 | 658.8342 HIL Macromarketing applications, part II : marketing versus consumer research - Vol. 13 |
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