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Strategic brand management : building, measuring, and managing brand equity

TextPublication details: Noida: Pearson India Education Services, 2022Edition: 5th edDescription: xxx, 642 pISBN: 9789353946135Subject(s): Brand Management | Brand equity | Brand strategyDDC classification: 658.827 KEL

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Non-Fiction	Management	658.827 KEL (Browse shelf(Opens below))		Available		38246

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