Marketing of services : retailing and health care - Vol. 7
Material type: TextSeries: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Publication details: London: Sage Publications Ltd., 2011Description: xxxviii, 250 pISBN: 9788132105176Subject(s): Marketing | Marketing researchDDC classification: 658.80092 MATItem type | Current library | Shelving location | Call number | Materials specified | Vol info | Status | Date due | Barcode |
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Management Books | Presidency University Library | Management | 658.80092 MAT (Browse shelf(Opens below)) | Vol. 7 | Available | 44329 |
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658.80092 LUT Consumer behavior : conceptual foundations - Vol. 1 | 658.80092 MAH Product and new product management - Vol. 3 | 658.80092 MAL Consumer behavior : attitude, intention, and choice behavior - Vol. 4 | 658.80092 MAT Marketing of services : retailing and health care - Vol. 7 | 658.80092 MAZ Models, theory, and methods - Vol. 6 | 658.80092 MIL Ethics, quality of life, and pedagogy - Vol. 8 | 658.80092 MOO Planned social change and the diffusion of innovation - Vol. 1 |
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