Normal view MARC view ISBD view

Advertising media planning : a brand management approach

TextPublication details: New York: Routledge, Taylor & Francis Group, 2023Edition: 5th edDescription: ix, 301 pISBN: 9781032192154Subject(s): Advertising media planning | Brand name products | MarketingDDC classification: 659.111 KEL

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Management	659.111 KEL (Browse shelf(Opens below))		Available		49103

Previous			No cover image available					Next
Previous	659.1072 MOR Using qualitative research in advertising : strategies, techniques, and applications	659.10954 SUN Ad'apting to markets : repackaging commercials in Indian languages	659.111 JOU Journal of advertising and brand management	659.111 KEL Advertising media planning : a brand management approach	659.111 MEN Media planning and buying : principles and practice in the Indian context	659.111 STE Truth, lies, and advertising : the art of account planning	659.144 HER Instagram for business for dummies	Next

There are no comments on this title.

to post a comment.