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Advertising and promotion : an integrated marketing communications perspective

TextPublication details: Chennai : Mcgrawhill, 2022Description: xxi, 712 pISBN: 9789354600807; 9789354600807Subject(s): Advertising | Marketing communication | Sales promotionDDC classification: 659.1 BEL

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Holdings
Item type	Current library	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Management	659.1 BEL (Browse shelf(Opens below))		Available		49711
Management Books	Presidency University Library	Management	659.1 BEL (Browse shelf(Opens below))		Available		49712

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