Strategic brand management : building, measuring, and managing brand equity

By: Keller, Kevin LaneContributor(s): Parameswaran, Ambi M. G | Jacob, IssacMaterial type: TextTextPublication details: Noida: Pearson India Education Services, 2019Edition: 4th edDescription: xxix, 586 pISBN: 9789332542204Subject(s): Brand management | Brand strategy | Brand performanceDDC classification: 658.827 KEL
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Management Books Presidency University Library
Non-Fiction Management 658.827 KEL (Browse shelf(Opens below)) Available 24623
Management Books Presidency University Library
Non-Fiction Management 658.827 KEL (Browse shelf(Opens below)) Available 24624
Management Books Presidency University Library
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Management Books Presidency University Library
Non-Fiction Management 658.827 KEL (Browse shelf(Opens below)) Checked out to Sonal Manik Gursahani (PUNIV02471) 2024-11-29 24626
Management Books Presidency University Library
Non-Fiction Management 658.827 KEL (Browse shelf(Opens below)) Available 24627
Management Books Presidency University Library
Non-Fiction Management 658.827 KEL (Browse shelf(Opens below)) Available 4791
Management Books Presidency University Library
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Management Books Presidency University Library
Non-Fiction Management 658.827 KEL (Browse shelf(Opens below)) Available 4793
Management Books Presidency University Library
Non-Fiction Management 658.827 KEL (Browse shelf(Opens below)) Available 4794
Management Books Presidency University Library
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