Normal view MARC view ISBD view

Marketing scales handbook : the top 20 multi-item measures used in consumer research

By: Bruner II, Gordon CMaterial type: Text

TextPublication details: Texas: CreateSpace Independent Publishing Platform, 2013Description: viii, 151 pISBN: 9781482779912; 1482779919Subject(s): Consumer behavior research | Marketing research- statistical methods | Marketing scalesDDC classification: 658.83028 BRU

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Management Books	Presidency University Library	Non-Fiction	Management	658.83028 BRU (Browse shelf(Opens below))		Available		20489

Previous								Next
Previous	658.83 WIN Marketing analytics : data-driven techniques with Microsoft excel	658.83 WIN Marketing analytics : data-driven techniques with Microsoft excel	658.83 WIN Marketing analytics : data-driven techniques with Microsoft excel	658.83028 BRU Marketing scales handbook : the top 20 multi-item measures used in consumer research	658.830285 BLA Data science for marketing analytics : achieve your marketing goals with the data analytics power of Python	658.830285 BLA Data science for marketing analytics : achieve your marketing goals with the data analytics power of Python	658.830285 BLA Data science for marketing analytics : achieve your marketing goals with the data analytics power of Python	Next

There are no comments on this title.

to post a comment.