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Marketing research and modelling - Vol. 7

by Rao, Vithala R [Editor] | Malhotra, Naresh K [Contributor] | Moskowitz, Howard R [Contributor] | Sheth, Jagdish N [Series Editor] | Steckel, Joel H [Contributor].

Series: Legends in Marketing - Yoram (Jerry) Wind ; Vol. 1-8Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2014Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAO.

Research methods - Vol. 9

by Balaji C. Krishnan [Editor] | Balaji C. Krishnan [Series Editor] | Lacobucci, Dawn [Contributor] | Lehmann, Donald R [Contributor] | Rao, Vithala R [Contributor].

Series: Legends in Marketing - Jagdish N. Sheth ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2010Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.8 BAL.

Research methodology : conjoint analysis, multidimensional scaling, and related techniques - Vol. 1

by Agarwal, James [Editor] | DeSarbo, Wayne S [Contributor] | Huber, Joel [Contributor] | Jain, Arun K [Contributor] | Rao, Vithala R [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 AGA.

Research methods - Vol. 9

by Krishnan, Balaji C [Editor] | Krishnan, Balaji C [Series Editor] | Lehmann, Donald R [Contributor] | Lacobucci, Dawn [Contributor] | Rao, Vithala R [Contributor].

Series: Legends in Marketing: Jagdish N. Sheth ; Vol.9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2015Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KRI.

Multidimensional scaling and positioning - Vol.1

by DeSarbo, Wayne S [Editor] | Rao, Vithala R [Contributor] | Wedel, Michel [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 1Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 DES.

Conjoint analysis : the pioneering years - Vol. 3

by Seenu Srinivasan, V [Editor] | Hauser, John R [Contributor] | Rao, Vithala R [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 3Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 SEE.

Conjoint analysis : advanced methods - Vol. 4

by Krieger, Abba M [Editor] | Bradlow, Eric T [Editor] | Meyer, Robert J [Contributor] | Rao, Vithala R [Contributor] | Steckel, Joel H [Contributor] | Toubia, Olivier [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 4Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KRI.

Conjoint Analysis : Applications - Vol. 5

by Rao, Vithala R [Editor] | Hauser, John R [Contributor] | Ding, Min [Contributor] | Moskowitz, Howard R [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in marketing : Paul E. Green ; Vol. 5Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2017Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 RAO.

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