Consumer behavior : attitude, intention, and choice behavior - Vol. 4

By: Malhotra, Naresh KContributor(s): Brucks, Merrie L [Contributor] | Hoyer, Wayne D [Contributor] | King, Tracey M [Editor] | Maclnnis, Debbie [Contributor] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Publication details: London: Sage Publications Ltd., 2011Description: xxxvii, 303 pISBN: 9788132105176Subject(s): Marketing | Marketing researchDDC classification: 658.80092 MAL
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.80092 MAL (Browse shelf(Opens below)) Vol. 4 Available 44326

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