Advertising media planning : a brand management approach

By: Kelley, Larry DContributor(s): Dobias, Lisa | Koranda, David E | Sheehan, Kim BartelMaterial type: TextTextPublication details: New York: Routledge, Taylor & Francis Group, 2023Edition: 5th edDescription: ix, 301 pISBN: 9781032192154Subject(s): Advertising media planning | Brand name products | MarketingDDC classification: 659.111 KEL
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Item type Current library Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Management 659.111 KEL (Browse shelf(Opens below)) Available 49103

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