Zaltman metaphor elicitation technique - Vol. 2

By: Coulter, Robin A [Editor]Contributor(s): Alladi Venkatesh [Contributor] | Hirschman, Elizabeth C [Contributor] | Olsan, Jerry [Contributor] | Sheth, Jagdish N [Series Editor]Material type: TextTextSeries: Legends in marketing : Gerald Zaltman ; Vol. 2Publication details: New Delhi: SAGE Publications India Pvt. Ltd., 2018Description: xxxiv, 309 pISBN: 9789352806645Subject(s): Elicitation Technique | Innovation | Marketing Management | Marketing Theory | Social Change | Consumer Behavior | MarketingDDC classification: 658.80092 COU
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Item type Current library Shelving location Call number Materials specified Vol info Status Date due Barcode
Management Books Presidency University Library
Management 658.80092 COU (Browse shelf(Opens below)) Vol. 2 Available 44737

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