Marketing communications objectives, strategy, tactics

By: Rossiter, John RContributor(s): Bergkvist, Lars | Percy, LarryMaterial type: TextTextPublication details: London Sage Publications Ltd. 2018Description: xi, 566 pISBN: 9781526438652Subject(s): Communication in marketing | PositioningDDC classification: 659.1 ROS
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Item type Current library Shelving location Call number Materials specified Status Date due Barcode
Management Books Presidency University Library
Management 659.1 ROS (Browse shelf(Opens below)) Available 44465

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