Truth, lies, and advertising : the art of account planning
Material type:
TextSeries: Adweek BooksPublication details: New York: John Wiley & Sons, Inc., 1998Description: xix, 298 pISBN: 9780471189626Subject(s): Advertising agencies--Customer services | Advertising campaigns--Planning | Advertising--MilkDDC classification: 659.111 STE
| Item type | Current library | Shelving location | Call number | Materials specified | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Management Books | Presidency University Library | Management | 659.111 STE (Browse shelf(Opens below)) | Available | 55301 |
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