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Research methodology : conjoint analysis, multidimensional scaling, and related techniques - Vol. 1

by Agarwal, James [Editor] | DeSarbo, Wayne S [Contributor] | Huber, Joel [Contributor] | Jain, Arun K [Contributor] | Rao, Vithala R [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 AGA.

Research methodology : researcg design and data analysis - Vol. 2

by Lan, Wu [Editor] | Houston, Michael J [Contributor] | Kamakura, Wagner A [Contributor] | Peterson, Robert A [Contributor] | Ratchford, Brian T [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 LAN.

Consumer behavior : information processing and decision making - Vol. 3

by Patil, Ashitosh R [Editor] | Bagozzi, Richard P [Contributor] | Lacobucci, Dawn [Contributor] | Meyer, Robert [Contributor] | Monre, kent B [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 PAT.

Consumer behavior : attitude, intention, and choice behavior - Vol. 4

by Malhotra, Naresh K | Brucks, Merrie L [Contributor] | Hoyer, Wayne D [Contributor] | King, Tracey M [Editor] | Maclnnis, Debbie [Contributor] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MAL.

Marketing management and policy - Vol. 5

by Uslay, Can [Editor] | Kinnear, Thomas C [Contributor] | Reibstein, David J [Contributor] | Sheth, Jagdish N [Series Editor] | Stewart, David W [Contributor] | Woodside, Arch G [Contributor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 USL.

International and cross-cultural marketing - Vol. 6

by Ulgado, Francis M [Editor] | Ford, John B [Contributor] | Griffith, David A [Contributor] | Schlegelmilch, Bodo B [Contributor] | Sheth, Jagdish N [Series Editor] | Whitelock, Jeryl [Contributor] | Yaprak, Attila [Contributor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 ULG.

Marketing of services : retailing and health care - Vol. 7

by Mathwick, Charla [Editor] | Goldsmith, J. Ronald E [Contributor] | Gombeski, William [Contributor] | Grewal, Dhruv [Contributor] | Martin, Neale [Editor] | McGoldrick, Peter [Contributor] | Roggeveen, Anne L [] | Sheth, Jagdish N [Series Editor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MAT.

Ethics, quality of life, and pedagogy - Vol. 8

by Miller, Gina L [Editor] | Ferrel, O. C [Contributor] | Hunt, Shelby D [Contributor] | Sheth, Jagdish N [Series Editor] | Sirgy, M. Joseph [Contributor] | Vitell, Scott [Contributor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 MIL.

Management information systems, technology, and marketing - Vol. 9

by Kim, Sung S [Editor] | Citrin, Alka V [Editor] | Grewal, Rajdeep [Contributor] | Ram Narasimhan [Contributor] | Sheth, Jagdish N [Series Editor] | Sridhar Narasimhan [Contributor] | Straub, Detmar [Contributor].

Series: Legends in Marketing - Naresh K. Malhotra ; Vol. 1-9Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London: Sage Publications Ltd., 2011Availability: Items available for loan: Presidency University Library (1) . Location(s): Management Call number: 658.80092 KIM.

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